by Frank Loevi
It’s often been said that “If it looks like a duck and quacks like a duck, then it must be a duck.” Using that same reasoning, it would seem logical to conclude that if it looks like a German beer stein and is labeled “Made in Germany,” then it must be a German beer stein. Caveat emptor.
I recently received in the mail a package of material from German steinmaker Albert Thewalt which makes it clear that all may not be as it appears when it comes to “German” steins. Apparently some German “manufacturers” have responded to low-priced foreign competition by having steins manufactured in China, shipped back to Germany where the pewter and/or incidental decoration is applied, and then labeled “Made in Germany” prior to sale.
When this practice was discovered late last year, the firm of Zöller & Born, through its attorney, wrote to the companies involved threatening legal action. To make a long story short, two of these firms — Armin Bay Keramic & Präsente GmbH and DOMEX Geschenk-Manufactur GmbH — have recently settled out of court by admitting to the impropriety of their actions, paying attorney’s fees and agreeing to pay DM 50,000 (approximately $26,500) for each future violation of their agreements not to engage in such practices. In pertinent part, the language agreed to by Armin Bay, reproduced in both the original German and an English translation, is as follows:
[E]s ab sofort [Armin Bay Keramik & Präsente GmbH] zu unterlassen, im Geschäftsvekehr Bierkrüge und andere Keramikgegenstände, die (im wesentlichen) in China hergestellt sind, mit dem Aufdruck oder der Einprägung oder einem anderan Zusatz mit dem Hinweis „Made in Germany“ oder „Souvenir from Germany“ oder einer vergleichbaren irreführenden Angabe über den Herkunftsort zu versehen oder versehen zu lassen, oder sonst in den Verkehr zu bringen oder Entsprechendes zu dulden[.]
Starting immediately, [Armin Bay Keramik & Präsente GmbH] is to stop the business of affixing or imprinting beer steins and other ceramic pieces which (for the most part) have been made in China, or applying labels stating “Made in Germany” or “Souvenir of Germany” or any other comparable misleading statement about the place of origin or letting someone else apply it or otherwise bring into circulation or allowing others to do same.
The agreements signed by Armin Bay and DOMEX have no application in the U.S. and, as things now stand, American consumers have no protection against the mislabeled steins.
So how can consumers deal with the problem? Albert Thewalt suggests that the best available option is to limit purchases of new steins to those bearing the marks of German manufacturers who are known to be making their own products, and to avoid those from companies known to be outsourcing their steins to China and elsewhere. For those who would rather be safe than sorry, figure 1 shows an Armin Bay logo found on the bottom of a Chinese-made stein and figure 2 shows a DOMEX logo, also from a stein manufactured in China.
Another possibility suggested by Mr. Thewalt is to look for steins that have “Made in Germany” etched or embossed into the clay, since this must be done before the stein is fired, and it is illegal to import into Germany any product which already bears words “Made in Germany”.
Mr. Thewalt also sent along a copy of an article from the May 21, 1999 issue of the Westerwald Zeitung that contemporary stein buyers should find of interest. Given the activities discussed above, the following translation of that article should speak for itself.
Only the Name Remains
SESSENBACH/HILLSCHEID. The name of the beer stein manufacturer Gerz, who went bankrupt, in Sessenbach, remains preserved — however, apparently not the production. As the WZ found out yesterday, the DOMEX Geschenk-Manufaktur GmbH in Hillscheid bought the Gerz “mark”.
This means that in the future DOMEX will sell ceramic vessels with the name Gerz. However, these products will no longer be produced in Sessenbach. Oliver Sahm, Managing Partner of DOMEX: “The production in Sessenbach is not profitable. We will purchase the Gerz articles worldwide and finish them in Hillscheid. As much as possible we will use local suppliers for that.” Sahm initially expects to create ten new positions in his company. At present he has sixty employees. In their heyday, Gerz employed more than 200 people. (Emphasis added.)
As this is written, it is my understanding that steins with “worldwide” origins and marked with the traditional Gerz logo are already beginning to reach the marketplace.
Thanks to SCI members Albert Thewalt for sounding the alarm and Dagmar Rives for her help in translating his German source documents into English.
*Reprinted by permission from Prosit, the Journal of Stein Collectors International, Vol 2, No. 32, December 1999.