Schultz & Dooley
Character Stein Catalog
In 1959, trading on the popularity of television commercials for Utica Club beer starring two talking beer steins named Schutz and Dooley, the West End Brewing Company (WEBCO) contracted to import 5,000 ceramic sets of the now-famous duo from German stein manufacturer KING-Werk. By 1995, the series had grown to include include almost a dozen other actors from those early commercials. When the supply of TV characters was exhausted, WEBCO (now F.X. Matt Brewing Co.) began to expand its figural stein offerings with additional characters designed to appeal to broad audiences based on connections to occupational and leisure activities. Today the series includes more that sixty different designs. For more about Schultz & Dooley character steins, see Schultz & Dooley, et al. a Collectors Guide.
This on-line catalog has been developed specifically for use in the Beer Stein Library. By its very nature, it will continually be a work in process, designed to allow for updating as new steins in the Schultz & Dooley series are issued and as new facts are discovered. End-users are encouraged to contribute to that discovery process by submitting new information and/or photographs to us via e-mail addressed to [email protected].
In using this catalog, note that the numbering system is catalog-specific and not related to the ten digit numbers used by the F.X. Matt Brewing Company, sole distributor of these steins, to identify products for sale. The Library system begins with number 101, for the initial Schultz & Dooley pair, and moves sequentially, in issue date order, through the other steins in the series.
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